The rebranding of AOL & Yahoo! to
OATH, INC.

When AOL acquired Yahoo and became Oath, I was a primary member of the in-house creative team responsible for the creative development and launch of the new brand. 

 

I worked closely with brand managers, creative directors, art directors, interactive designers, animators, front & back-end developers, copywriters, video  & vendors to concept, produce & implement Oath's visual identity & position in the market.

 

Our team drove the rebranding process for all North American offices, the corporate & internal websites, integrated marketing campaigns, an employee & new hire re-brand onboarding program, internal & external launch events, brand collateral & swag. 

 

I was also the lead creative producer for Oath's first leadership offsite where over 150+ AOL & Yahoo C-Suite & Director level executives first experienced the new brand leading up to the close of the merger. It was a pivotal moment for Oath to get its leaders excited, engaged, and fluent with the new brand's mission. Oath empowers people to "Build Brands People Love." 

 

 

 

The results:

50+ media & tech brands.

1 billion+ consumers.
 

One massive, massive rebrand with B2B and employee activations worldwide.