JLo Beauty Brand Launch Campaign 

At We Are Plus agency, I led the end-to-end creative production for JLo Beauty's brand launch campaign, managing every stage from concept development to delivery. This work spanned pre-launch and launch phases and included producing the campaign messaging strategy, a motion graphics design system, a custom music score, pre-and post-production for the live-action shoot, a CGI product technology sequence, two brand films, a technology film, paid + organic social ads, digital ads, e-comm site content, and email marketing campaign deliverables.