During my time at MATTE Projects, our team worked closely with international real estate development firm Sackman Enterprises to conceptualize and execute holistic branding for their debut property in Austin, Texas, 70 Rainey.  I led the creative team in collaboration with the Art Director, through the branding process. Starting with the visual Identity, logo mark, color palette, photography to brand voice and messaging. 

 

The challenge was to create a property in touch with Austin’s culture, especially on boisterous Rainey Street, while maintaining an elevated brand positioning. It was very important to create a credible position for the brand.  We built a wealth of supportive material giving depth to this the neighborhood and lifestyle provided by this property. We created custom illustrations to support the entire aesthetic, ranging from furniture to fauna and local cuisine. This helped to make a very elevated property be approachable at the same time. Our team also created the company's consumer-facing website along with all printed materials to signage and digital collateral.